Transforming
B2B brands

At The Croc, we fuel business growth with outstanding, award winning campaigns that empower global B2B brands to outpace and outmanoeuvre the competition, driving long-term success.
We're all about results.
Vertex Inc
Results
Strategy
Paid Media
Creative
Content
Multi-channel
Data

A B2B 'shock-and-awe' media offensive aimed at building fame and closing the competitive gap for Vertex, a global tax compliance software company

#1 ad awareness amongst competitor set
20% increase in brand awareness
169m impressions
2.9m digital clicks to the site
£130k incremental media value above budget
Betterhelp Business
Results
Strategy
Paid Media
Creative
Content
Multi-Channel
Data

Building fame for BHB by focusing on its innovative product model and how it benefits HR professionals, this demand-generation campaign unleashed explosive growth and unprecedented engagement

100% increase in demo requests
90% increase in brand consideration
39% uplift in brand favourability
556% increase in website clicks
427% increase in organic searches
Winner of four awards at The Global ACE B2B Awards in New York, June 2025

You're in good company

AWS Cisco LSEG Sky Business Vertex

How we change the game in B2B

01

Strategy

The most experienced strategic thinkers in B2B, we know exactly how to uncover, express and activate the truth and distinctiveness of your brand.

02

Creative

We cut through a sea of sameness with brand platforms and creative big ideas that help to build fame, differentiation and salience within your category.

03

Media

Our media experts take your brand to the right places at the right time with the right message to deliver super-qualified pipeline for optimum spend.

04

Tech & data

We are constantly pushing at the potential of platforms, technologies and data science to infuse your campaigns with ultimate marketing effectiveness.

Get in touch. Get in touch with us today to discuss how we can help you achieve your growth targets with campaigns that cut through the noise. Please complete the form or you can just send us an email at: hello@thecroc.com